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This website redoctober.us has the following in the homepage, "RED OCTOBER TOURS OFFERING YOU UNMATCHED QUALITY." We analyzed that the website also stated " Small Groups - Big Service! Red October USA has been successfully working with RO clients over the past." It also stated " Our philosophy is simple we are in business to provide our customers uncompromising service. Unlike the others Tour Cos. - we work with you, listening carefully to all your wishes and special needs you might have. We make sure that you get EXACTLY what you wanted and paid for. RO staff never misses an opportunity to exceed your expectations! Probab." The header had Red October as the highest ranking search term. It was followed by Red October USA, St. Petersburg tours, and St. Petersburg shore excursions which isn't as ranked as highly as Red October. The next words they used was St. Petersburg travel. private tours was also included but will not be understood by search parsers.